A delegation from the Lebanese Executives Council (LEC), led by President Rabih El Amine, visited the Lebanese Franchise Association (LFA) as part of the Council's official visit to Lebanon. The delegation was welcomed by LFA President Yahya Kassaa and members of the Association's Board of Directors.

During the meeting, both parties agreed to move forward with signing a Memorandum of Understanding (MoU) aimed at connecting Lebanese brands with Lebanese investors and executives across the Gulf, organizing joint initiatives, and exchanging expertise to support Lebanon's economic growth.

The discussions also highlighted the strong potential for expanding Lebanese franchise brands in Gulf markets and strengthening economic ties between Lebanon and the GCC countries.